HR Tech PlatformGo-to-Market · Posted January 15, 2025
VP of Marketing
Lead marketing strategy and execution for our rapidly growing HR tech platform. Build and scale the marketing team.
- Compensation
- $180K - $220K CAD
- Location
- Toronto, ON
- Employment
- Full-time
- Arrangement
- Hybrid
What you'll own
- Develop and execute comprehensive marketing strategy
- Build and lead a high-performing marketing team
- Drive demand generation and brand awareness
- Partner with sales on go-to-market initiatives
- Manage marketing budget and measure ROI
What we're looking for
- 10+ years of B2B marketing experience
- 5+ years of marketing leadership
- Track record of scaling marketing at growth-stage companies
- Experience with demand gen, content, and brand marketing
- Strong analytical and strategic thinking skills
Bonus points
Not required — but they'll help you stand out.
- HR tech or enterprise software experience
- Experience marketing in Canadian market
- Background in product-led growth
What's on offer
- Significant equity stake
- Executive benefits package
- Flexible work arrangements
- Professional development budget
- Leadership team involvement
The interview process
5 steps- 1
CEO Call
Initial conversation with founder
- 2
Deep Dive
Marketing strategy discussion
- 3
Presentation
90-day plan presentation
- 4
Board Member
Conversation with board advisor
- 5
Reference Checks
Final due diligence
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