You've got the offer. Now what? Here's how to approach negotiation with confidence.
Evaluate the Full Package
Don't fixate on base salary alone. Consider:
- Equity: Stock options or RSUs? What's the vesting schedule? What's the strike price or grant value?
- Bonus: Guaranteed or discretionary? What's typical payout?
- Benefits: Health/dental coverage, RRSP matching, parental leave
- Perks: Learning budget, equipment, remote flexibility
- Growth: What does the next role look like? Timeline?
Know Your Numbers
Before negotiating, know:
- Your current total compensation
- Market rate for the role (use our salary guide)
- Your BATNA (best alternative)
- Your target and walk-away numbers
The Conversation
Don't negotiate over email: Ask for a call to discuss the offer. Tone matters.
Lead with enthusiasm: "I'm excited about this opportunity and want to make this work."
Be specific: "Based on my research and experience, I was expecting base salary closer to $X."
Focus on one or two things: Don't negotiate every line item. Choose what matters most.
Give reasons: Justify your ask with market data or specific experience.
What's Negotiable
Almost always:
- Base salary
- Signing bonus
- Start date
- Equipment/setup
Sometimes:
- Equity (especially at startups)
- Title
- Remote flexibility
Rarely:
- Benefits (company-wide policies)
- Vacation (standardized)
If They Say No
Ask what would need to change for them to revisit compensation in 6 months. Get it in writing if possible.
Remember: They want you to accept. Negotiation is expected. A reasonable ask delivered professionally will never cost you the offer.